Another Important Distinguishing Feature of Black Friday
Every year, on the first Friday after American Thanksgiving (usually the last week of November), the famous Black Friday starts – a day that does not at all correspond to its gloomy name. After all, Black Friday is one of the brightest and most unforgettable Fridays of the year, it is a day of huge discounts and sales, and it is the main holiday for all shopaholics and a great solution for those who want to save money.
It is from Black Friday in Western countries that the traditional Christmas season of sales begins, when you can purchase a wide variety of products at very competitive prices because the size of discounts ranges from 30 to 90% depending on groups of goods.
The tradition of this rampant shopping arose in America in the 19th century, when the largest retail chains began to organize grandiose Christmas sales, stimulating customers to buy incredible sizes of discounts, bonuses, special gifts, etc. And the term “Black Friday” appeared only in 1966 in Philadelphia.
There are two generally accepted versions about the origin of the name. One at a time, the day was called because of the huge traffic jams that formed the day after Thanksgiving. In other words, the name Black Friday came about thanks to the way the financial statements were kept on that day. Losses were recorded in red ink, and profits in black, and since the revenue on this day was huge, black reporting prevailed. Check this link for more details. https://www.mydeal.com.au/blackfriday
One way or another, this tradition of grand sales gained such success that it quickly spread to other countries. On this day, hundreds of millions of people around the world sweep even the stalest goods from the shelves, bringing monthly profits to sellers. Today Black Friday is a popular international trend. But it is in America that this day is expected with special impatience. On the eve, before midnight, there is nowhere for an apple to fall in shopping centers and shops of American cities – prudent buyers take the line in advance, and some even spend the night at the entrance to the shops. After all, the first buyers are waiting for serious discounts (from 50 to 80%). In addition, on Black Friday, many stores open very early – around 5 a.m., and some of the largest retail chains – even at midnight.
And although this day is not an official holiday, many Americans take time off, of course, with the exception of retail employees. And shops and retail chains are doing everything to attract customers.
It would seem that such a “generous” policy should bring loss to representatives of trade. However, a large flow of buyers fully compensates for low prices, in addition to Christmas ahead, and the purchase of goods becomes simply a “necessity” for people. Thus, stores “kill” three birds with one stone in one day: they attract a large flow of customers, ensure the rapid movement of goods and make good profits. By the way, do not think that only discounted or unpopular goods are involved in the sale. Since the seller, in any case, remains the winner, therefore, discounts apply to the best products in stock. In addition, traditionally manufacturers of appliances and household goods have timed the release of a new product line to this period. So they not only stimulate demand but also advertise a new product.
Another important distinguishing feature of Black Friday – the goods purchased on this day, return to the store (for any reason) is considered bad form. Therefore, the percentage of return on purchases is small, which is also in the hands of sellers. But the buyer also benefits, because many pre-plan their purchases and purchase them on Black Friday with great benefit. And under the discounts on this day, almost all categories of goods, from food to household appliances, fall. The most popular are traditionally electronics, clothes, and toys.
Although on TV every year we see huge crowds of people storming stores in the USA on Black Friday and sweeping everything from the shelves, from socks to huge plasma panels, when there is no time to consider and think and sometimes cannot do without injuries, but the popularity of this event does not become less. And in general, the “festival of true shopaholics” brings real satisfaction to all its participants. According to statistics, on Black Friday, an American family can save on average from several hundred to thousands of dollars. And on each year they leave $ 60 billion in stores, which is comparable to the annual budget of a small country.
I can also say that in Europe, “Black Friday” is different. Yes, the tradition of making discounts on the eve of Christmas remains, but everything happens more decorously and noble. In many European countries, the honesty of discounts at retail outlets is controlled by the state, and online stores are not far behind their “real” colleagues. And recently, more and more Europeans have been shopping these days without leaving their homes.
In Australia, Black Friday has been held since 2013. But, unlike a similar event in the USA, discounted goods in our country are mainly sold via the Internet. But the assortment does not suffer from this, at a discount you can buy: electronics and household appliances, sports equipment and books, clothes and shoes, accessories and goods for children, toys and gifts, home decoration and textiles, optics and floristry, jewelry and pet supplies … Information on discounts in online stores and physical stores is concentrated, analyzed and provided to customers on several Australian sites. Buyers can only choose, compare and promptly pay for goods. Many popular retail chains and Australian stores are already participating in the action. So, about 5 million people took part in the “Australian” Black Friday 2014
And although we are still inferior to our western neighbors in terms of discounts, the promotion itself for our country is still a very new phenomenon. And she, by the way, has her own “code of honor.” According to the organizers of Black Friday, all online stores wishing to participate in it are required to follow several rules: prices should be as low as possible; the goods must be in sufficient quantity; before the start of Black Friday, it is forbidden to raise prices on the assortment.
If you have decided to participate in Black Friday, we wish you a pleasant shopping experience and maximum discounts!